Apple Halts Sales of Apple Watch Series 9 and Ultra 2: What You Need to Know
In a surprising move, Apple has announced that it will be halting sales of its popular Apple Watch Series 9 and Ultra 2. This decision comes after the International Trade Commission granted medical device maker Masimo cease-and-desist and limited exclusion orders against Apple. The article explores the reasons behind this decision, the ongoing patent disagreement, and the potential impact on customers and Apple’s business. Find out what you need to know about this development and how it may affect you.
Apple Watch Series 9 and Ultra 2 Sales Halted
Learn why Apple has made the surprising decision to halt sales of its popular Apple Watch Series 9 and Ultra 2.
In a recent development, Apple has announced that it will be halting sales of its highly sought-after Apple Watch Series 9 and Ultra 2 models. This decision comes after the International Trade Commission granted medical device maker Masimo cease-and-desist and limited exclusion orders against Apple, preventing the company from importing and selling these models in the US.
Apple’s move to pull these watches from its online and physical stores is a preemptive measure to ensure compliance with the orders if the White House does not intervene. The company has expressed its disagreement with the order and is exploring legal and technical options to make the watches available to customers.
The Patent Disagreement
The decision to halt sales of the Apple Watch Series 9 and Ultra 2 stems from a patent disagreement between Apple and medical device maker Masimo. Masimo claims that Apple unfairly used its blood oxygen sensor technology in these watch models.
The International Trade Commission found in favor of Masimo on some claims and against the company on others. However, the outcome remains the same – Apple must either pull the watches, appeal the orders after the review period ends, or reach a settlement with Masimo.
This disagreement highlights the importance of intellectual property rights in the tech industry and the potential impact it can have on product availability and sales.
Impact on Customers and Apple
The halt in sales of the Apple Watch Series 9 and Ultra 2 directly affects customers who were planning to purchase these models. While the watches will be removed from Apple’s online and physical stores, they may still be available at third-party retailers until stocks run out.
For Apple, the Apple Watch line is a significant part of its business, contributing to its wearables, home, and accessories segment. The company’s decision to halt sales reflects its commitment to compliance with legal orders and its determination to explore all options to make the watches available to customers again.
It is important to note that the sales halt does not affect the Apple Watch SE, and customers can still enjoy the features and benefits of this model.
The Global Smartwatch Market
The Apple Watch is the world’s best-selling smartwatch, capturing a significant market share of 22% as of Q3 2023, according to Counterpoint Research. This dominance is a testament to Apple’s innovation and consumer appeal.
While Apple faces competition from other brands like Fire-Boltt from India and Huawei from China, its strong market position and loyal customer base have contributed to its success in the smartwatch industry.
As the smartwatch market continues to evolve, it will be interesting to see how Apple adapts and maintains its position as a leader in this space.